Winners of the PRmoment India Health and Wellness Comms Awards 2025 Announced

Cipla celebrated its 89th anniversary in August 2024 with the #TheCiplaStory campaign, highlighting the brand’s enduring legacy of innovation and humanitarian care. 

• The judges said the firm has “Come up with a flagship campaign encompassing the heritage of the brand.” Congratulations, Cipla.

“Muscle can’t be hustled.” Jajabor’s campaign for Wellbeing Nutrition redefined fitness, spotlighting recovery as essential for real progress. 

The result: greater brand awareness, increased product trials, and a stronger reputation for Wellbeing Nutrition as a leader in smart, science-driven wellness.

• Gaining approval from the judges, they said, “A bold, creative campaign that reframed fitness culture with a fresh recovery-first narrative, delivering outstanding content engagement and strong business results.

 By tying blood glucose monitoring to the culturally significant moment of breakfast, #BreakfastSePehleAccuChek addressed low adoption rates and built new habits, making Accu-Chek closely associated with blood sugar checks and driving positive behaviour change. 

• The judges said: “The product was indeed the hero in the campaign. Well thought through campaign.”

 Apollo Hospital's Health of the Nation 2025 initiative leveraged EMR (Electronic Medical Records)-driven data to establish a nationwide preventive health program. This initiative shifted healthcare focus from symptom-based care to data-informed early intervention.

It also set a new standard for media relations campaigns in healthcare by facilitating not only increased awareness but also demonstrable behavioural change.

• The judges said: Apollo has consistently built a digital-first strategy, which is reflected in the campaign, and it’s great to see the outcomes in terms of real behaviour change.

GSK's 'Ab India Banega 7-Star' campaign encourages Indian parents to secure children's future by highlighting the importance of 7 vaccinations against 14 diseases recommended by the Indian Academy of Paediatrics (IAP) for ages 1 to 2 years. 

• The judges said that it was “Good use of earned media, combining emotive storytelling with credible medical endorsements. Reaching across vernacular, regional, and mainstream media, showing exemplary media relations execution.”

The campaign has successfully brought youth mental health concerns to the forefront of public consciousness, fostering a culture of acceptance, action, and advocacy for the well-being of young people. By generating awareness about the urgent state of youth mental health and underscoring it as a national emergency, the initiative has engaged stakeholders and created meaningful momentum toward integrating mental wellness support into youth development.

• Judges opined that this was a “Sharp, focused and well-thought-out campaign with distinct messages that make for holistic coverage of a deeply sensitive issue.”

Burson India’s campaign for Project Hilldaari, by Nestle India, exemplifies strategic excellence in tackling plastic waste in India’s hill stations. 

By uniting diverse stakeholders and deploying education-driven behavioural change, the team leveraged integrated media platforms that included traditional outlets, radio, podcasts, and social media, to amplify key messages and drive collective action. 

• Praised by the judges as being an “Effective campaign to address the growing problem of waste in hill stations with a clear measure of impact.”

Cipla’s Water Project campaign effectively addressed water scarcity in villages across Maharashtra, Karnataka, Tamil Nadu, and Madhya Pradesh by showcasing real beneficiaries and the significant improvements in their lives.

What the judges said:

• “Great initiative around an issue that is increasingly becoming critical to be addressed.”

• “Great call out on lasting impact & cultural sensitivity.”

#BreakfastSePehleAccuChek was a multifaceted campaign aimed at ingraining pre-breakfast blood sugar testing into daily routines for diabetes management in India. 

 The outreach leveraged TV ads, digital platforms, influencer content, and on-ground activations in clinics and pharmacies to make self-monitoring accessible, relatable, and habitual for patients, caregivers, and doctors.

• The judges said: “The 360-degree campaign managed to amplify through all consumer touch points. The results of campaign penetration are encouraging.”

Burson India led the #ResumeLife campaign to spotlight the impact of Benign Prostatic Hyperplasia (BPH) and champion the Rezūm System, a minimally invasive water vapour therapy by Boston Scientific.

Centred on the theme of helping men quickly "resume" their lives, the campaign educated patients and upskilled healthcare providers, training 500+ urologists across India..

• The Judges said, “A campaign that focuses on improving the quality of life for men by addressing challenges beyond diabetes or stress is a huge step in the direction.”

Adfactors PR led a campaign for Parexel to increase awareness of clinical research and position India as a global leader in clinical trials. 

The campaign engaged senior journalists, showcased Parexel’s regulatory expertise to pharmaceutical firms, and promoted regulatory participation, reinforcing Parexel’s thought leadership and credibility in the sector.

• The Judges said: “Very focused approach on delivering tailored messaging that can be easily digested and picked up by the media.

Burson India created a campaign for Nestlé India to launch Project Hilldaari, an initiative aimed at tackling the massive waste problem in seven Indian hill stations, including Mussoorie, Dalhousie, and Darjeeling. With support from local organisations, the campaign focused on fostering community ownership and sustainable waste management through education, storytelling, and stakeholder engagement.

• The judges said: “Effective campaign to address the growing problem of waste in hill stations with clear measure of impact.”

Best Product Or Service Campaign - Physical and Mental Wellness (Consumer, including Nutrition)

Zeno Communications’ campaign for Ampro Marketing aimed to transform India’s snacking habits by promoting mindful, health-conscious alternatives over traditional, indulgent foods. Targeting urban millennials and wellness-focused families, Zeno leveraged advocacy from nutrition experts, partnered with major retailers, and activated media across platforms. 

• The Judges said: “Delivered clear, measurable product adoption and growth alongside cultural re-positioning.”

Burson India's campaign to promote water vapour therapy for BPH involved targeted media outreach with leading urologists, editorial coverage through new media formats such as YouTube series and live webinars, and mass awareness efforts via Radio Mirchi's #ResumeLife campaign across six cities. 

In-hospital education materials were distributed in 25 hospitals, engaging patients through QR codes and brochures. By highlighting patient stories and partnering with healthcare professionals, the campaign secured over 150 media mentions, reaching 90 million online audiences and raising significant awareness of the therapy's benefits.

• The judges commented that: “The campaign's human-centric and empathetic approach, which shifts the narrative from a medical affliction to a patient's ability to resume life.”

Concept’s campaign, in collaboration with Manipal Hospitals, tackled the urgent need for CPR awareness and training in India, where most people lack the skills to respond to cardiac emergencies. The initiative aimed to not only raise public awareness but also provide hands-on CPR training to over 3,000 individuals.

• The judges said: “Mission 3K is an outstanding example of community health education, transforming CPR training into a record-setting civic movement with creativity, scale, and lasting impact.”

"Cancer is a word, not a sentence." This powerful message encapsulated the Cancer Awareness Campaign led by Adfactors PR in partnership with Eris Lifesciences Ltd. in early 2025. The initiative confronted the widespread stigma and fear surrounding cancer in India by promoting facts and empathy. Centred on the theme "Together in Empathy, Unified by Compassion," the campaign mobilised trusted doctors, used accessible language, and leveraged multiple media channels to encourage early detection and treatment

• The judges commented that: “Kudos to the team for chasing scientific accuracy and not virality,” and “A very structured approach to the entire lifecycle of the campaign.”

Edelman India partnered with GSK to drive the "Yeh Science Hai" campaign, aiming to raise awareness and increase vaccination uptake for shingles among Indian adults aged 50 and above. 

Through a multi-format earned media strategy that included press releases, behind-the-scenes content, and interviews featuring Amitabh Bachchan and Manoj Pahwa, Edelman amplified the campaign message across 45 cities and leveraged key medical voices like Dr. Randeep Guleria for credibility. 

• Judges’ comments: “It successfully translated a complex health issue (shingles) into a relatable, human-centric narrative that directly addressed the target audience's psychological barriers, resulting in a measurable shift from awareness to action.”

Concept PR, in partnership with Manipal Hospitals, orchestrated a powerful public health campaign positioning CPR as an essential civic skill. 

Through strategic media outreach and compelling storytelling, the campaign reframed sudden cardiac arrest as a critical yet addressable public issue, empowering over 3,000 individuals, including students, healthcare professionals, and citizens, to undergo CPR training. 

• The judges called this an “outstanding example of community health education, transforming CPR training into a record-setting civic movement with creativity, scale, and lasting impact.”

Burson’s campaign for ITC Nimyle, executed in collaboration with PetFed, aimed to redefine pet care by introducing a neem-based, 100% natural floor cleaner that addresses pet parents’ concerns over chemical residues and pet safety.

Targeting digitally savvy pet owners in Bangalore, Delhi, and Mumbai, the campaign drove awareness, facilitated over 9,500 product trials, and fostered word-of-mouth through influencer engagement, positioning Nimyle as the cleaner of choice for homes with pets.

• The judges said: “The objectives of the campaign are clearly defined, and strikes the right balance, in equal parts informative and emotional.”

The Ruder Finn campaign for Wipro GE HealthCare helped position the brand as a key player in India’s MedTech sector by supporting the ‘Atmanirbhar Bharat’ vision. 

Through strategic media engagement, the campaign highlighted Wipro GE HealthCare’s 35-year legacy, resulting in over 1,000 media stories, 600 million impressions, and engagement with over 10,000 stakeholders, reinforcing its leadership in innovation and local healthcare access.

• Judges said: “This is a brilliant case study in strategic brand positioning. The campaign successfully transformed a global brand's perception in India by aligning its legacy with the national vision of Atmanirbhar Bharat.”

Zeno’s campaign stands out for its strategic approach to transforming nutrition choices in India by targeting urban millennial families, Gen Z, and wellness-oriented parents. 

Zeno integrated healthy products like macadamias and Australian avocados into cultural conversations and everyday life. 

The campaign’s speciality lies in its robust online and offline audience mapping, resulting in impressive media coverage, ultimately turning nutrition from a niche interest into a national dialogue.

• Judges commented that: “The integration of media, influencers, and retail touchpoints was impressive, with tangible results in awareness, sales, and perception shift.”

Avian We.’s “Sanjeevani – United Against Cancer” campaign strategically leveraged the influence of national ambassador Vidya Balan and prominent health and wellness celebrities such as Yasmin Karachiwala, Pooja Makhija, and Dr Cuterus to break the silence around cancer and promote early detection. 

The campaign’s centrepiece film under #YaadRakheinScreenKarien was particularly impactful, triggering reflection and urgency around cancer screenings.

• The judges said: “Hi-octane media campaign leveraging all formats of media, influencer engagement and creative storytelling.”

MediaMedic Communications are known for their immaculate and outstanding work in pioneering and leading specialized healthcare communications. With a deep understanding of the healthcare landscape, industry knowledge and a passion for meaningful communication, MediaMedic combines medical insight, strategic thinking, creative storytelling, and digital innovation to deliver campaigns that not only engage but also educate and drive action. Their work includes the creation and management of impactful health awareness initiatives like March Against DVT and Angry Hearts, as well as delivering science-backed, patient-friendly content across Facebook, Instagram, and YouTube.

• Judges’ comments: “Established presence in the healthcare industry with focused, award-winning campaigns.”

Terumo India launched the #EmpowerYourEvolution campaign to bring its Employer Value Proposition (EVP) to life, aiming to attract, engage, and retain associates by integrating the EVP across the employee lifecycle. 

Through a cross-functional team of People Promise Pioneers, the campaign used strategic alignment, thematic EVP pillars, and multi-channel amplification to highlight real employee growth stories. 

By leveraging both internal and external platforms, Terumo significantly enhanced its employer brand visibility and successfully fostered a culture of empowerment and career progression among associates.

• Judges said: “Good initiative and thinking. A great collaborative work."