PR News 2 minute read
Zacharia James, co-founder of Six Degrees PR which was eventually sold to WPP's Cohn and Wolfe in 2015, has moved away from his two BCW roles. He took over as chief strategy officer of BCW Apac in 2020.
In 2021, James led the initiative to put together the integration plan of Genesis BCW and Six Degrees BCW as the chief integration officer for BCW India. This included leadership and restructuring recommendations.
Confirming the development James told PRmoment India, "It's been an exciting journey and I'm thankful to Donna Imperato, who has always been supportive of our team and ensured the acquisition and subsequent Integration was smooth."
Sources confirmed that the processing of the residual stake is on and will be completed shortly, flowing from the 2015 sale of Six Degrees to Cohn and Wolfe.
In 2018, WPP had announced the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW), one of the world’s largest, full-service, global communications agencies.
The agency is led by chief executive officer, Donna Imperato.
Background to the integration of BCW India
In December 2021, BCW today named Deepshikha Dharmaraj as chief executive officer, BCW India Group, effective immediately. Dharmaraj also retains her current role as chief executive officer, Genesis BCW.
BCW India Group was formed when Genesis BCW and Six Degrees BCW were integrated under one business group in the market in January 2020. As per the release shared in 2021, the two brands continue to operate separately, with safeguards in place where conflicts exist. In this new role, Dharmaraj will be supported by BCW India group chairperson, Prema Sagar, as well as the leadership teams at Genesis BCW and Six Degrees BCW, including Vandana Sandhir, who now leads Six Degrees BCW.
James also founded Alphabet Consulting in 2008.