Creating a Virtual Press Office

 9th October 2012    PR Training 

Format: Our online courses take the form of an interactive 90 minute, live webinar tutorial.

Why this course is useful:
It’s one of the corner stones of any PR strategy - be it for PR consultancy or in-house department. A Virtual Press Office (VPO), well designed and highly maintained, gives your client or brand a key opportunity to take the high ground; a chance to create a resource that is truly useful to the media and in turn ensures a greater share of media coverage voice in this increasingly digital age.

This no nonsense online webinar takes you through the key ingredients required to build a VPO. What should it contain? How should it look? What functionality should it have? How does it work with journalists? How much does it cost? These questions and many more are answered in a webinar that shows examples of good, bad and ugly corporate virtual press offices while showing you how to build an award winning VPO for your brand or client.

How attendees will benefit:
From a clear understanding of what a VPO is, how to deploy it and what advice to give a client when building a VPO. Discover how to integrate the VPO into a full on and off  line PR strategy and how togain greater share of media coverage by having a powerful VPO.

What attendees will learn:
• Develop a VPO strategy that recruits and builds journalist followers

• Creating the VPO itself - which platform to use and how to use it

• Features that your VPO must have

 

Further payment information:

The cost of each individual course is $US 60 when paying online. If you are booking more than 5 courses, and wish to be invoiced, please email lucy.smith@prmoment.com. If you would like to opt for the Online Certificate, the online payment cost is US$745. Again, if you prefer to be invoiced, please contact lucy.smith@prmoment.com.

 If you have problems booking this course please call our booking hotline number 00 44 1962 832542 or email bensmith@prmoment.com. To check the price of this course in rupees, there is a currency converter at the bottom of the page.