Making The Most of Facebook for PR

If you are interested in taking part in this training, please email to find out upcoming dates and availability.


Facebook. It’s the biggest social network in the western world with a billion people active on the platform. But as a semi private network how can you harness its power to make your presence known? How can you grow a profile? What’s the best way to recruit advocates? How do you go about encouraging meaningful interaction with the audience? What content works in the Facebook universe? How do you create great landing pages? Yes, there is much more to Facebook than just having a company page. This webinar shows you how to make the most of one of the world's most popular social networks.

Who should attend
This course is suitable for all PR practitioners who have to advise senior managers or clients on the merits of Facebook; devise campaigns and manage strategies using Facebook; create content that engages; recruit and manage advocates through Facebook or look after the corporate account.

What attendees will learn
Through examining the current best practice techniques that brands and companies are undertaking through Facebook this webinar will include:

  • Is Facebook right for your brand/organisation/client?
  • Facebook users and their habits
  • Your Facebook strategy
  • Engaging with your Facebook audience
  • Growing your Facebook Likes and building a Facebook tribe
  • Facebook etiqutte
  • Building a great landing page
  • Using Facebook apps
  • Facebook content that works
  • Running competitions on Facebook  
  • Successful Facebook campaigns
  • Evaluating your Facebook presence

About the trainer
Steve Dunne is a seasoned PR and marketing professional with over thirty years experience of managing integrated marketing communiacations campaigns for leading companies including British Telecom, HSBC and South African Airways. Apart from being an authority on all things digital in PR and marketing, Steve is passionate about the deployment and measurement of marcomms tactics and his innovative, energetic and knowedlable approach to training makes him one of the PRCA’s most in demand trainers.

Payment details
The cost of each individual course is $US 60 when paying online. If you are booking more than 5 courses, and wish to be invoiced, please email If you would like to opt for the Online Certificate, the online payment cost is US$745. Again, if you prefer to be invoiced, please contact

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