PRmoment Health Awards 2023 Announced

 21st July 2023    PR Insight 
 Soumiya Awasthi

THE WINNERS OF THE PRMOMENT HEALTH COMMS AWARDS 2023

Congratulations to all the incredible individuals who made it to the prestigious PRmoment Health Comms Awards 2023 shortlist! A big round of applause to each and every one of you who emerged as winners.

Watch the winners' video film here:

We want to express our heartfelt gratitude to our sponsors who have provided invaluable support. A special shoutout goes to our title sponsor, Adfactors PR, for their unwavering commitment to healthcare communications.

Thank you to health PR specialist firm SPAG Finn Partners, our gold sponsor, and to Hill + Knowlton Strategies, Avian WE, and GCI Health, our silver sponsors, for their contributions.

And let's not forget our knowledge partner, HEAL Foundation, for their invaluable insights and expertise.

Without further delay here are the winners

Best Communication Campaign -Wellness, Consumer, Healthcare Products, Lifestyle

Gold Winner: PR Pundit Public Relations Pvt Ltd, Fitterfly Pre-diabetes campaign

The journey to reverse pre-diabetes takes 90 days. Through the Fitterfly Pre-diabetes campaign, PR Pundit Public Relations Pvt Ltd chartered the significant message that Pre-diabetes can be reversed in 90 days while marking the 14th of August as "World Pre-diabetes Day", which is 90 days ahead of Diabetes Day, November 14^th.

The judges said, “Focusing on one disease for the campaign is a good strategy, then covering all Non-Communicable Diseases.”

The silver winner for Best Communication Campaign - Wellness, Consumer Healthcare Products, Lifestyle has been won by Godrej Industries Limited & Associate Companies for their powerful campaign, 'The Fight Against Toxic & Illegal Mosquito Repellent Incense Sticks' by Goodknight. The judges said it was, “A really thoughtful campaign that throws light on a concern that touches almost every Indian household.”

Finalists:

• PR Pundit Public Relations Pvt Ltd- Fitterfly Pre-diabetes campaign
• Godrej Industries Limited & Associate Companies- The Fight Against Toxic & Illegal Mosquito Repellent Incense Sticks by Goodknight
• P&G Health, 20:20 MSL- #EvionInBeautyOn

Best Communication Campaign -Private Sector Hospitals

Gold Winner: Genesis BCW- Human Care Medical Charitable Trust/Manipal Hospitals, Dwarka (Manipal Hospitals) - #TheMOSTNobleAct

In India, 400,000 people need organ transplants each year. Demand exceeds supply globally, including India, with a donation rate of 0.80 per million. Public awareness is the main barrier. Manipal Hospitals launched #TheMOSTNobleAct with NOTTO to promote organ donation ahead of World Organ Donation Day (August 13th). 

The judges said it was a “Great cause with an interesting campaign.”

Finalists:

• Genesis BCW- Human Care Medical Charitable Trust/Manipal Hospitals, Dwarka (Manipal Hospitals) - #TheMOSTNobleAct

Best Communication Campaign Healthcare Communications – External Communications

Gold Winner: Hill + Knowlton Strategies- Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign

Hill+Knowlton Strategies and Pratigya Campaign joined forces to destigmatize abortion, raise awareness about women's rights, and improve access to sexual reproductive health. Their mission was to provide dignified counselling, services, and care, while also rallying stakeholders to support and empower women in need. 

The judges said the campaign succeeded on, “Engaging all the stakeholders in a 360-degree manner.”

The silver award for the category has been bagged by SPAG Finn Partners, for their outstanding campaign, 'Allo Health, Normalizing Sexual Wellness.' The judges said, - “It is a brave topic to take up for a healthcare campaign. The target audience is appropriately defined and making the platform free makes it better accessible.”

The bronze award goes to GCI Health India for their powerful campaign, 'CIPLA - Berok Zindagi 5.0’. The judges said it was an “Evidence-based campaign development and well-integrated approach across media & KOLs.”

Finalists:

• SPAG Finn Partners- Allo Health, Normalizing Sexual Wellness
• GCI Health India- CIPLA - Berok Zindagi 5.0
• Hill + Knowlton Strategies- Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign
• Pepper Interactive Communications- Enabling Healthcare For All
• SPAG Finn Partner- #HERTimeMatters Fighting breast cancer with innovation and hope

Best Community Engagement Healthcare Campaign

Gold Winner: Godrej Consumer Products Ltd - Mission Embed

Godrej Consumer Products Limited (Godrej) launched the Elimination of Mosquito Borne Endemic Diseases (EMBED) program in 2016 in Madhya Pradesh (MP). EMBED focuses on behaviour change, community action to prevent Malaria, and timely diagnosis and treatment of positive cases.

Since then, the program has reached over 11.5 million high-risk individuals in 2,145 villages across three districts. 75% of these villages are now malaria-free, thanks to mass community mobilization efforts, collaboration with local authorities, and the involvement of Family Health India, our non-profit partner. The program involved visiting every household in the villages and utilizing local media for greater impact.

The judges said, “Godrej has always been ahead in public outreach campaigns, and this is one of those campaigns where people at large have benefitted.”

The silver winner is Genesis BCW, and their remarkable campaign 'Haleon - Otrivin: Pollution Capture Pencils.' The judges said, “It was a very different take on pollution, and I liked how children were engaged through a creative and physical element not just preaching.”

The bronze winner in the Best Community Engagement Healthcare Campaign category goes to Iyurved for their campaign 'Children Health and Nutrition.' The judges liked the “Use of content marketing in a good way. And the use of owned media channels to engage the community.”

Finalists:

• Genesis BCW- Haleon - Otrivin: Pollution Capture Pencils
• Iyurved- Children's health and nutrition
• Godrej Consumer Products Ltd - Mission Embed
• Weber Shandwick- The Next Chapter Campaign
• Concept Public Relations India Limited- Manipal Hospitals and Guardians of the Heart

Best COVID-19 Communication Campaign

Gold Winner: Policybazaar Insurance Brokers Pvt Ltd- Har Family Hogi Insured

During the three waves of the Covid-19 pandemic, people faced panic. Families sought hospital beds while others struggled for non-Covid medical help. Hospital bills skyrocketed. Amidst the chaos, Policybazaar's corporate Communications team provided guidance and reassurance, acting as a reliable support system for customers during uncertain times. The judges said, “Sharing factual data in times of need is very helpful in a highly regulated industry, this sort of campaign comes as a fresh breath.”

The silver winner in this category is Teamwork Communications Group, for their outstanding campaign, 'RIDE FOR SAVIOURS.' The judges said, “A tribute to doctors done by riders was definitely different.”

The bronze winner is, Value360 Communications Pvt Ltd, for their campaign, Building Setu to connect with unconnected at the time of need: Story of X-Ray Setu.' The judges said, “Covid campaigns often lack functionality but here it was extremely impactful and user-driven. Also had enough bells and whistles to drive change.”

Finalists:

• Teamwork Communications Group- IHW Council, - RIDE FOR SAVIOURS
• Value 360 Communications Pvt Ltd- Building Setu to connect with unconnected at the time of need: Story of X-Ray Setu
• Policybazaar Insurance Brokers Pvt Ltd- Har Family Hogi Insured

Best Health CSR Communication Campaign

Gold Winner: Hill + Knowlton Strategies- Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign

Hill+Knowlton Strategies and the Pratigya Campaign collaborated to be catalysts for societal change by promoting women's awareness of their rights concerning abortion and access to sexual reproductive health. Their goal was to eliminate the stigma surrounding abortion and provide women with respectful, high-quality counselling, services, and care. Their efforts aimed not only to assist and educate women but also to inspire stakeholders to support and empower women by alleviating their challenges. The judges said it was a “Well-integrated campaign from the standpoint of stakeholders.”

The silver award has been won by Value360 Communications Pvt Ltd for their campaign ‘Building Setu to connect with unconnected at the time of need: Story of Xray Setu’. The judges said, “The overall concept and strategy are good.” The judges said, “The campaign used communication to effectively translate technology.”

Finalists:

• Hill + Knowlton Strategies- Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign
• Value360 Communications Pvt Ltd- Building Setu to connect with unconnected at the time of need: Story of Xray Setu

Best Health Media Engagement Campaign

Gold Winner: SPAG Finn Partners- Allo Health, Normalizing Sexual Wellness

Positioning themselves as legitimate players in the health-tech market and overcoming social and cultural barriers to establishing India's first digital clinic for sexual wellness presents a significant challenge. To address this, SPAG Finn Partners, at Allo Health, embarked on a mission to create an open dialogue through comprehensive advocacy campaigns. Their goal was to normalize discussions about sexual wellness in mainstream media and cultivate trust within the audience.

By focusing on four key messages – Awareness, Ask (encouraging conversations), Advocate, and Appeal (through captivating content) – they successfully enhanced their reputation, resonating not only with patients but also with industry professionals, stakeholders, and policymakers.

The judges said it had, “Good usage of platforms: Podcast, print media and digital media.”

The silver award winner is Hill + Knowlton Strategies for their thought-provoking campaign, 'Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign.' The judges said, “Great campaign thought with successful media output.”

The bronze award has been awarded to Lupin Limited for their campaign, 'Beyond the Pill.' The Judges said, “This is a well-written entry with clear objectives and a comprehensive strategy.”

Finalists:

• Hill + Knowlton Strategies- Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign
• Lupin Limited- Beyond The Pill
• SPAG Finn Partners- Allo Health, Normalizing Sexual Wellness
• SPAG Finn Partners- Roche, #HERTimeMatters Fighting breast cancer with innovation and hope

Best Healthcare Digital Campaign

Gold Winner: Genesis BCW- Haleon – ENO: A Plateful of Laughs

In order to ensure the appeal of a brand's 50th anniversary to Gen Z, the challenge for ENO was to celebrate the milestone while also attracting millennials and boomers. ENO, a well-known name in India for providing relief from acidity, had to strategize for continued growth in its consumer base. In the summer of 2022, Genesis BCW came up with a solution to connect ENO with Gen Z Indians through ENOLand: a groundbreaking stand-up comedy show in the metaverse. This one-of-a-kind event took place in June 2022 and featured seven comedians, including Zakir Khan, a renowned food enthusiast. 

The judges praised it for, “The integration of metaverse with one of the oldest brands.”

The silver award has been awarded to Teamwork Communications Group for their impactful campaign '#ThinkMyopiaSeeBetter.' The judges called it an “Impactful approach and the right campaign for the TG, and the right channels of influence.”

The bronze award goes to SERVIER INDIA for their exceptional campaign, 'BISS-BECAUSE I SAY SO INDIA CAMPAIGN.' The judges felt that the “Mass media campaign yielded good results. An important subject that needs strong advocacy.”

Finalists:

• Teamwork Communications Group- #ThinkMyopiaSeeBetter
• SERVIER INDIA- BISS-BECAUSE I SAY SO INDIA CAMPAIGN
• Genesis BCW- Haleon – ENO: A Plateful of Laughs
• Medtronic- Unite for Parkinson’s

Best Public Health Communication Campaign

Gold Winner: Hill + Knowlton Strategies- Global Alliance for Improved Nutrition (GAIN), #Swasth Jeevan Ki Aur

Hill + Knowlton Strategies had the opportunity to create the 'Swasth Jeevan Ki Aur' integrated communications strategy for the Global Alliance for Improved Nutrition. This strategy effectively supports their efforts at the grassroots level to transform food systems and ensure that sustainable food systems provide accessible, healthier diets for all individuals, particularly those who are most susceptible. Hill + Knowlton Strategies facilitated direct communication with the crucial stakeholders within the Indian agri-value chain, including farmers, distributors, food processors, wholesalers, retailers, and end consumers. The judges said “The idea of sustainable nutrition was taken to a better level.”

The silver winner in this category is 20:20 MSL, for their campaign 'Na Na Anemia Bus Yatra, P&G Health, 20:20 MSL.' 

The judges said it had, “Good articulation right TG, right platforms for outreach and good implementation.”

There is a tie for the bronze award in the Best Public Health Communication Campaign category. The first bronze award goes to Teamwork Communications Group for their remarkable campaign in collaboration with Bayer and IHW Council for its campaign titled '#PreserveTheUterus.' The judges said it had, “Good articulation of the messaging using the right platforms,”

The second bronze award goes to Roche Diagnostics India for their outstanding campaign, 'BeYourOwnShero.' The judges called it a “Well defined strategy, execution and audience.”

Finalists:

• Hill + Knowlton Strategies- Global Alliance for Improved Nutrition (GAIN), #Swasth Jeevan Ki Aur
• P&G Health, 20:20 MSL- Na Na Anemia Bus Yatra
• Teamwork Communications Group- Bayer +IHW Council, #PreserveTheUterus
• Roche Diagnostics India- BeYourOwnShero
• SERVIER INDIA- AAI- ANGINA AWARENESS INDIA CAMPAIGN

Best Short Form Video for Health Communication Campaign

Gold Winner: SPAG Finn Partners- Janssen, All Minds Matter

#AllMindsMatter was launched with the aim of fostering effective communication about schizophrenia. The initiative began by releasing a digital film, followed by a series of informative videos presented by healthcare professionals (HCPs). These videos were designed to convey the message and raise awareness about the condition. One of the primary goals of #AllMindsMatter is to normalize conversations surrounding schizophrenia. By utilizing different digital platforms, the initiative seeks to encourage open discussions and eliminate stigma associated with the condition. Additionally, #AllMindsMatter focuses on providing caregivers and patients with reliable and trustworthy content that instills hope. By offering credible information, the initiative aims to support those affected by schizophrenia and their loved ones. Lastly, #AllMindsMatter strives to drive engagement through purposeful content that inspires meaningful interactions and promotes understanding of the condition. 

Judges called it a “Good concept, with significant reach.”

The silver award is bagged by Hill + Knowlton Strategies for their impactful campaign, "Global Alliance for Improved Nutrition (GAIN), #Swasth Jeevan Ki Aur." Judges said, “The overall concept and strategy is very well done. Very catchy & informative video.”

The Bronze award goes to Medtronic for its campaign titled "Unite for Parkinson's." The Judges said it had, “Informative videos with animation on the facts.”

Finalists:

• Hill + Knowlton Strategies- Global Alliance for Improved Nutrition (GAIN), #Swasth Jeevan Ki Aur
• SPAG Finn Partners- Janssen, All Minds Matter
• Medtronic- Unite for Parkinson’s

Best Social Impact Campaign

Gold Winner: Hill + Knowlton Strategies- Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign

Hill+Knowlton Strategies, in collaboration with the Pratigya Campaign, took on the role of catalysts for societal transformation, aiming to educate women about their abortion rights and sexual reproductive health access in a respectful manner. Their objective was to eliminate the stigma associated with abortion and provide women with dignified counselling, services, and support. The ultimate goal was not only to assist and inform women but also to rally stakeholders in supporting and empowering women, thereby alleviating their challenges. The judges said it was “Amazing to see someone take up the cause of women's reproductive health at such a large scale.”

The silver winner in the Best Social Impact category is awarded to Jivika Healthcare with their campaign, 'AdoptaZindagi - Adopt Children’s Vaccination.' 

Judges praised it for their “Strong interventions to reach out to the TG. Judges also called it “a perfect campaign to address a huge unmet need.”

Finalists:

• Jivika Healthcare- AdoptaZindagi - Adopt Children Vaccination
• Hill + Knowlton Strategies- Abortion: A Right to Healthcare and Autonomy - Pratigya Campaign

Best Use of Social Media For Health Communication

This category has two silver winners:

• Medtronic- Blue Balloon Challenge
• SERVIER INDIA- AAI- ANGINA AWARENESS INDIA

Living with Type 1 diabetes requires constant juggling and balance. It's comparable to keeping a balloon afloat while going about your daily routines. Managing life with diabetes demands unwavering attention, self-assurance, perseverance, and a strong support system. To bring this analogy to life, Medtronic encouraged people to empathize with those living with diabetes. They urged participants to experience what it's like by taking on the challenge themselves or capturing a video or photo of themselves keeping a balloon in the air while engaging in any regular activity. The aim was to make it accessible and inclusive. By participating in the #BlueBalloonChallenge, individuals would also contribute to fundraising efforts for Life for a Child.

The judges said, “The thought about showing what having Type 1 Diabetes could mean is nicely executed. The digital activities have a touch of fun while touching upon a very serious concern.”

The Angina Awareness Initiative India is a Facebook campaign aimed to raise awareness about angina across the nation. Its primary goal is to serve caregivers, patients, and the community by educating them about angina, its risk factors, and the importance of timely consultation and treatment to prevent mortality and disabilities. A total of 305 cardiologists in India have willingly provided their expertise and advice to support this initiative, with the aim of enhancing the daily lives of numerous patients.

The judges also said, “Angina Awareness Initiative India aptly highlights a fatal health issue, and the campaign is well-defined and executed. The evaluations have also been showcased very well.”

The bronze winner in this category is 20:20 MSL for their campaign, 'Feel Life, P&G Health.' The judges said it had a “Really clear research & evidence-backed goals, approach.”

Finalists:

• P&G Health, 20:20 MSL- Feel Life
• Medtronic- Blue Balloon Challenge
• SERVIER INDIA- AAI- ANGINA AWARENESS INDIA

Best Campaign by A Healthcare Firm-Internal Communications

Bronze Winner: Lupin Limited- The Spirit of Lupin

Lupin's dedication to fostering a unified ONE Lupin culture is highlighted through the Desh Bandhu Gupta Spirit of Lupin Awards campaign and the Values Week initiative. The campaign was carefully executed in different stages, including launch, nomination, and felicitation, and it effectively captured the essence of Lupin in its design. The award trophy itself was skillfully crafted to resemble the Lupin logo, and various materials were created to support the values week activities.

The judges said it had “Amazing participation by the majority of employees is an outstanding achievement and evidence of how they feel about Lupin.”

In House Team of The Year - Pharma, Biotech

Winner: Global Communications Team, Biocon Group & Biocon Biologics

The Team comprises communication experts across the spectrum of PR & media, marketing comms, digital & social, internal comms. The specialists include brand storytellers, relationship builders, journalists, copywriters, bloggers, film makers, editors, graphic designers, motion graphics artists, web developers, SEO specialists, digital marketing experts, art directors, communication and management experts.

The judges said the entry was “Imaginative and comprehensive! Choosing a film to tell the story was a particularly good idea because it can connect emotionally to what is otherwise an abstract or technical discussion.”

Agency of The Year-Social Impact and Policy Communication

Winner: ON PURPOSE CONSULTING PRIVATE LIMITED

The team consists of 60 team members of which: 70%+ are women and 86% of the leadership team are women. ON PURPOSE is India’s only social change focused communications consultancy set up with a mission to use the power of communications to bridge inequality in society and help India on its path to achieving UN Sustainable Development Goals. Today, we work with clients to align their narratives (and where possible, their actions) to enable climate action, promote public health, raise awareness of education and fight the good fight for gender equality.

The judges said the firm has done, “Commendable work in human impact.”

Communication Agency Of The Year- Healthcare Communication - Medium (Between 5 And 8 Crores)

Winner: Teamwork Communications Group

Teamwork Communication Group aims to promote health-seeking behaviour and improve access to quality healthcare through effective communication. With its specialized solutions for the health and wellness sector, it has become a preferred brand for organizations in this field, with several award-winning campaigns.

The judges said, “Data and impact matrices give a handsome view of the work done, areas covered and impact.”

Communication Agency of The Year- Healthcare Communication – Special Category (Above 12 Crores)

Winner: IJCP Group

IJCP Group is an integrated communications company that offers comprehensive solutions across public relations, events, advertising, films, digital media, and publishing. Originally founded as the first medical publishing company in India, IJCP Group has since expanded its services while maintaining a major focus on healthcare.

The judges said the entry showed “Good long-term executions.”

Finalists:

• SPAG Finn Partner
• IJCP Group

Transformational Leader of the Year

Winner: Shweta Munjal, Head of Corporate Communication and Sustainability, Lupin Limited

The judges said, “Initiatives are sharply focused on implementation. Your strategy is to use new ideas and initiatives that can be sustained and are consistent with the organization’s philosophy - which is great!”

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