SPAG FINN PARTNERS, last week, launched the “FINN Purpose Alignment Index” - a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions in Asia.
The index looks at 40 social ranking factors from the 'FINN Purpose Alignment Index'. These ranking factors cover marketing communication, cost and value, brand and customer experience.
The firm has also now launched its Purpose and Impact practice.
"In today's rapidly evolving business landscape, the role of purpose cannot be understated. It is not only a moral imperative but a strategic necessity,” said Aman Gupta, managing partner at SPAG FINN Partners."
Gupta added, "Our 'FINN Purpose Alignment Index' tool and 'The Change Makers for the Purpose-Driven Landscape' eBook are designed to empower businesses and individuals in their journey towards creating positive societal impact while driving sustainable growth."
As per a statement by SPAG, "The Index can be deployed across any industry sector to enable brands and corporations to understand how their product and purpose priorities factor into consumer purchasing decisions in a highly competitive marketplace."
We know that purpose and social impact are valued by consumers, and companies that embrace good corporate citizenship have better reputations and do better inthe marketplace,” said Gil Bashe, Chair of Global Health and Purpose. “With the FINN PurposeAlignment Index, we can guide how and when a company incorporates purpose-based initiatives to create stronger, organic connections and life-long relationships with consumers for far-ranging mutual benefits for people and the planet.”