NCR-based digital marketing agency, Team Pumpkin, has won the social media, website maintenance and performance marketing mandate for Shalimar Paints. The announcement comes after a multi-agency pitch to the 120+-year-old legacy company based in West Bengal.

With the help of Team Pumpkin, Shalimar Paints aims to scale its brand visibility across its consumers and influencers. The mandate has been entrusted to the agency’s branch in Gurgaon.

Varun Malik, head of marketing at Shalimar Paints Ltd. said, “Team Pumpkin’s industry insights expertise and strategic thinking stood out for us, and their vision and communication ideas are a perfect fit for us as a partner." 

"The team came with a host of dynamic creative ideas that will help us strengthen relationships with our target audiences on social media. We are partnering at just the right moment when the brand is looking forward to building Shalimar 2.0 and this relationship will be pivotal to achieving the brand's ambitions. We will also engage Team Pumpkin for Phy-digital activations to engage our consumers on the ground and connect them back with the digital side.”

 Swati Nathani, CBO & co-founder, commented, “Shalimar Paints’ legacy is one that invokes a great sense of admiration."

This collaboration comes at an exciting time, precisely when the paint industry is going through massive disruptions. Our approach for Shalimar Paints will involve long-term result-driven strategic approaches to ensure longevity and sustenance in our advertising approach.”