Equity based fee models can offset low startup PR retainers, Media Mantra's Pooja and Udit Pathak on the PRmoment Leadership Podcast

As India reels under the second Covid wave, Pooja and Udit Pathak, Co-Founders and Directors' at Media Mantra share their views on how fee models can be structured for startup PR on the PRmoment India Leadership podcast 2021.

The two founders also share their views on how the pandemic taught   them to empower employees, focus on in-house influencer management tech and develop gratitude.

Pooja and Udit Pathak also called upon the top 20 PR firms in India to hold regular interactions with clients to help them understand PR services and their price settings.

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Interview was recorded on 15/04/2021