Madan Bahal on how PR firms can survive the COVID-19 crisis
Podcasts 
Paarul Chand
The Indian PR business is the middle of an unprecedented challenge due to the COVID-19 challenge. Madan Bahal, managing director of India's largest PR firm, Adfactors PR shares his advice, from what he calls his 'bunker', on firms can handle the challenges brought out by the Coronavirus.
Take a look as he speaks to PRmoment India via Zoom on how PR firms can stem cash burn, what the marcomms playbook for clients will look like post-COVID-19 and why brands need to guard against reputational risk more than ever.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
