ZS, a global management consulting and technology firm, has chosen Avian WE as its external communications partner in India. Avian WE will be responsible for increasing awareness about ZS’s technology capabilities and expertise in the healthcare domain, as well as the company’s employer branding across the region, through multichannel communication.

Headquartered in the United States, ZS is transforming global healthcare, driving toward a connected ecosystem, leveraging the power of data, science and technology to make more intelligent healthcare decisions and delivering innovative solutions to improve health outcomes for all. In India, ZS aims to bring together diverse, highly skilled talent to work on complex client engagements in a high-impact, innovation-led, technology-driven environment to help companies and their customers thrive.

“It was an incredibly close competition between the selected agencies, but Avian WE’s synergy with ZS’s core values and vision ultimately gave it the edge. We’re excited to collaborate with Avian WE to create a tailored strategy that will effectively engage our target audience and help us achieve the desired communication goals in India.” Ms. Rohini Kaul, ZS’s head of India communications, added.

Commenting on the partnership, Nitin Mantri, group CEO of Avian WE, said, “We are thrilled to partner with ZS and expand Avian WE’s technology portfolio as we continue to grow and evolve through our innovative and creative thinking. ZS is one of the largest healthcare consulting and technology firms globally, committed to transforming global healthcare and beyond. Its innovative approach aligns perfectly with the progressive communication approach we aim to deliver for our clients. We are excited to build its narrative in India as we move forward.”

Avian WE’s appointment is the result of a rigorous selection process that included evaluating various capabilities and the expertise of leading PR firms in India.