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Arun Mittal, formerly with PR Pundit and CashKaro.com has taken over as lead, PR for online eyewear major LensKart.
The SoftBank backed firm has recently stated in an interview with Business Today that it is considering an IPO in the next 24 to 36 months.
Mittal has 13 years of experience in PR, focusing strongly on new-age firms and start-ups. At this last appointment, he headed the start-up vertical at PR Pundit.