A new report by FINN Partners, in collaboration with GSIQ, entitled ‘The Future of Travel 2025: From Dreamers to Doers – India’s Global Travel Generation,’ reveals a shift in the Indian travel mindset, where luxury is no longer a trophy of status, but a meaningful indulgence.

Every global travel brand now needs an India strategy. Indian travellers have emerged as world-shaping consumers of culture, luxury, and story-rich experiences. They seek the emotional, the immersive, and the authentic. Destinations must respond or risk becoming irrelevant,” says Debbie Flynn, managing partner, global travel practice leader, FINN Partners.

The report, based on a survey of 2,000 Indian international leisure travellers, captures the evolution of Indian travel motivations, behaviours, and emotional triggers across GenZ, Millennials, and Gen X.

One of the main findings is that 81% of the respondents prefer luxury travel over lavish weddings, 74% would choose it over designer purchases, and 56% prioritise hotel upgrades over flight upgrades.

“Indian travellers are no longer just dreaming. They are doing with intent, emotional clarity, and rising global fluency. Travel has become the ultimate expression of self, more valued than traditional markers of success like weddings or luxury goods. It is time the world took notice, because India is leading the way in travel,” says Shivani Gupta, Managing Partner, FINN Partners.

Channels Influencing Indian Travellers 

Travel inspiration in India is increasingly powered by emotion-rich digital content, as 53% of travellers say YouTube vlogs are the most influential. GenZ relies on Instagram, valuing spontaneity and aesthetics, while Gen X prefers planning tools and detailed blogs for trust and clarity. A good vlog can convert desire into bookings faster than any brochure. Emotional storytelling now drives commerce

Indian travellers are replacing one-time rituals with immersive memories. According to the report, 81% prefer luxury travel over lavish weddings, 74% would choose it over designer purchases, and 56% prioritise hotel upgrades over flight upgrades. 

The top motivations for travel in 2025 include fun and adventure (48%), cultural discovery (47%) and emotional rejuvenation, especially among GenZ. Today’s Indian traveller seeks emotional takeaways such as relaxation, inspiration, and personal connection. Travel is now a form of modern wellness.