First Partners, headquartered in Delhi, India, has been elected to partner in PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with partners in 65 countries. 

“First Partners’ business is built on the pursuit of excellence, and we are committed to using our deep industry knowledge and all aspects of communications to enable business success for our clients,” said Atul Ahluwalia, founding partner of First Partners. 

“We believe we can greatly benefit from PROI’s knowledge exchange programs and the sharing of global best practices among its partner firms.”

Jeff Lambert, global chair of PROI Worldwide and chair of U.S.-based Lambert Global added, “We’re eager to add First Partners to our global network. The Indian market is dynamic and rapidly growing, and our PROI Partners will benefit from their diverse experience in handling complex corporate and public affairs issues.”

PROI Worldwide encompasses 89 PR and communications businesses in 165 cities and 65 countries. Collectively, the PROI partners represent more than US$1.128 billion in revenue and 8,800 employees.