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Ketchum Sampark has been awarded strategic communications and PR mandate from Intellect Design Arena Ltd., a leading financial technology firm.
Ketchum Sampark will be responsible for increasing awareness of Intellect as a pioneer in harnessing design thinking to create products for the banking and insurance sectors.
“We are delighted to have Ketchum Sampark as our strategic communications partner due to their strong capabilities across verticals. I am confident that our partnership will lead to an overall appreciation of our brand reputation as well as brand equity,” said Debal Dutt, executive vice president and chief marketing officer, Intellect Design Arena Ltd.
"Intellect is the world’s first full-spectrum banking and insurance technology products company, which is addressing the digitalization needs of the fintech sector globally. We are excited to partner them to showcase Intellect’s commitment towards design thinking for innovations,” said N. S. Rajan, global partner and managing director, Ketchum Sampark Pvt. Ltd.
As a PR partner, Ketchum Sampark will offer Intellect a gamut of services including strategic counsel and planning, media relations, issues and crisis management, advocacy and integrated campaign development.