Anand Mahindra does some quick PR for the Scorpio SUV brand
Good and Bad PR 
1 minute read 
Paarul Chand
When the new Prime Minister drives in for his swearing in ceremony in a car made by your company, and has used it extensively while campaigning, it’s naturally great PR for your brand:
Anand Mahindra was quick to seize the opportunity by tweeting about PM Narendra Modi using the Mahindra made Scorpio SUV at Rashtrapati Bhavan:
The buzz is that Mahindra has also written to the Prime Minister asking that the official car, BMW, be replaced by the Scorpio – the company has also offered to make it secure.
Featured
Balance of economic power shifting to Asia, driving country-wise PR mandates says Lee Nugent EVP & Regional Director APAC at Archetype
What PR is not! What most people get wrong about PR
Kommune Brand Communications and techARC unveil report on PR trends for ICT
