Good and Bad PR
Content generation via social media is becoming increasingly creative and interactive – many of these campaigns use a combination of videos, doodles, infographics and tweets to personalise the interaction.
The latest to do this is the Cadbury Silk chocolate brand. To drive its offer of free coffees with chocolates, Cadbury Silk created a contest which asked fans for a creative and funny reason to take someone out for coffee. Based on the funniest tweets, 4 celebs, including comedian Ashwin Mushran, created a personalised invite for coffee:
Of course Cadbury is not the first brand to create personalised content using tweets – Pepsi during the 2013 edition of IPL created fan posters from live tweets.