Louis Philippe India creates its own content channel via a digital lifestyle magazine
Good and Bad PR 
Paarul Chand
After Unilever’s now iconic Kan Khajura Tesan – an idea now copied by Facebook for their advertisers – other consumer brands are also creating their own channels of communication.
Apparel maker Louis Philippe, has launched its own e-lifestyle magazine, called ‘The Label’.
The magazine is packed with toys boys like, gizmos, cars, travel and fashion tips, complete with its own Twitter handle @TheLabelbyLP and Facebook page.
Content marketing via owned media offers the advantages of interactive and informal direct channels of communication. Louis Philippe is an early mover in this space.
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