Research shows that being on Twitter whilst watching television is increasing coverage for brands

Brandwatch have released a study highlighting the growing trend in ‘dual screening’. According to the research, displaying a hashtag at the beginning of a show can increase online conversation about a programme by almost two thirds (63 per cent).

After studying the top 50 US and UK shows over 2012, it revealed that Great British Bake Off in the UK (#gbbo) and The Voice (#nbcthevoice) and The Biggest Loser (#biggestloser) in the US were making the most of growing and retaining their Twitter fanbase.

Will this trend spread across the globe?