Tesco HSC launches the #memoryaisle campaign in India
Good and Bad PR
Tesco HSC is revving up to get its employees to connect with each other by launching a social media campaign with hashtag #memoryaisle.
The idea is to get people associated with Tesco HSC to help create a timeline of memories via Twitter and Facebook. The campaign has been crafted to enable employees and followers of the company account to contribute to Tesco HSC’s 10th Anniversary timeline.
Tesco HSC has an in-house social media council that helps in developing the company’s online campaigns.