GOZOOP Group, Puretech Digital launch performance marketing solutions brand GZPure

 19th December 2023    PR News 
 Saumya Srivastava

Integrated marketing group, GOZOOP Group has entered into a strategic collaboration with Puretech Digital, a  digital marketing agency to launch a new brand 'GZPure'.

Rohan Bhansali, chairman and co-founder, GOZOOP Group said,  “Mergers, acquisitions and strategic collaborations have been an integral part of GOZOOP’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients." 

"In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems.”

Commenting on the collaboration, Prashant Deorah, CEO, of Puretech Digital shares, “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. 

"With this as our focus, we are thrilled to collaborate with GOZOOP, presenting our joint capabilities in front of customers. Not only do our skills co-exist, but our cultures and value system are also uniquely aligned and we will endeavour to provide a wonderful customer experience.”

While GOZOOP’s clients include Indian and International brands such as Taj Hotels, Dell, Tata Steel, Tim Hortons, Saint Gobain, Mashreq Bank, Damac and Oman Insurance, Puretech Digital’s clients include HDFC Bank, DSP Mutual Fund, Victoria’s Secret, British Council, Vijay Sales.