Spotlight on Biocon: #InvisibleYetImportant campaign

Biocon Group has concluded its month-long public interest campaign on 'Breast Cancer Awareness' — #InvisibleYetImportant. The campaign, which ran along with global 'Breast Cancer Awareness Month' in October, emphasised the critical need to create awareness about this condition. 

“At Biocon Group, our purpose extends beyond innovation in science; it’s also about inspiring conversations that empower people to make informed health choices. With #InvisibleYetImportant, we wanted to highlight how awareness and timely action can change outcomes for patients. This breast cancer awareness campaign is a reminder that awareness must be ongoing, and even small steps can have a life-changing impact.” – spokesperson, Biocon Group.

The Campaign: Three Pillars of Impact – Inform, Engage, and Act

The ‘Invisible Yet Important’ campaign was structured around three key pillars: 'Inform, Engage, and Act', each designed to create awareness, inspire participation, and drive meaningful action.

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Inform

The campaign video reminded viewers that “some signs remain hidden, some changes stay unnoticed, until it’s too late.” The video opened an important conversation on recognising subtle but critical signs that may otherwise go unseen.

To further extend awareness, Biocon developed '#Invisible Yet Important: A Handbook for Breast Cancer Awareness', a simple, informative guide offering insights on early detection, prevention, and care. 

Engage

To expand the campaign’s reach, social media became a key channel for awareness. Diverse social media channels of Biocon Group and Biocon were used to amplify this Public Interest Campaign, which garnered  5 lakh video views and 6.82 lakh overall impressions. Through informative posts and 20 educational videos, Biocon reminded audiences that invisible signs can be just as critical as visible ones.

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Employees across locations joined in by wearing pink, taking selfies, and sharing their photos with the hashtag #InvisibleYetImportant. Participants were rewarded with early access to the Handbook for Breast Cancer Awareness. A live quiz on breast cancer awareness saw participation from employees across various locations, followed by a fun tea party celebration for the top 10 winners. 

As part of the campaign, Biocon collaborated with Dr Akshita Singh, senior breast consultant surgeon at Mazumdar Shaw Medical Centre, Narayana Health, Bengaluru. Dr Singh addressed common myths, offered expert advice, and emphasised the importance of early detection and screening.

Under the #PeopleOfBiocon series, Dr Kunvar Harsh Upveja, an internal medico-oncology expert, shared his perspective on the larger mission of access and equity in cancer care. “Science saves lives, but only if it reaches everyone,” he remarked, underscoring Biocon’s vision of delivering affordable and accessible therapies globally.