India's PR firms mark World Mental Health Day 2023 with engaging campaigns

 11th October 2023    PR Insight 
 Paarul Chand

Are PR firms striving to support their employees when it comes to mental health? It seems so. A decade ago, one would have found hardly a mention of mental health initiatives in the PR business. But, this has certainly changed especially post Covid. Many PR firms offer detailed mental health services, including onboard clinical psychologists.

PRmoment takes a look at how PR firms raised awareness about mental health on World Mental Health Day 2023. At the same time, it's also worth noting that only a handful of firms used the opportunity to mark World Mental Health Day. 

Fur babies at MSL India!

Where dogs go, happiness follows! Keeping that in mind MSL in India organised a 'Bring your pet to work' day this week. Employees were also given affirmation cards to people to share with their colleagues, to share and spread positivity. But naturally, the stars were the fluffs:

On #WorldMentalHealthDay, we held a 'Bring Your Pet to Work Day' at MSL! Our fluffy guests took over the office, leaving a trail of smiles and enthusiasm as they pawed through the cubicles. We're already plotting for their next office takeover! 😉🐾 pic.twitter.com/1kgZmrlnFV

— MSL India (@MSLGROUP_India) October 10, 2023

On Purpose is on message

On Purpose, which incidentally has one of the best social media pages amongst Indian PR firms, focused on the stoic  'Everybody says I am fine' approach to mental health, with a twist. Props for using IM as the frame for the creative.

In a world where 'I am FINE' can hide a 'NOT,' let's reveal the hidden emotions and encourage open conversations. Just remember, mental health matters!#MentalHealthDay #Comms4SocialChange #MentalHealthAwareness pic.twitter.com/5dsnW2TqQt

— ON PURPOSE (@OnPurposeComms) October 10, 2023

SPAG FINN PARTNERS shares how to escape stress

SPAG FINN PARTNERS put out a very clear message about seeking help for mental health, they also got colleagues to share their happy place:

Amidst the daily hustle, cherish moments of peace and serenity. Don't let life's chaos overshadow your inner peace. 🌿

On #WorldMentalHealthDay, our SPAG/FINN team shared their therapeutic escapes, and their stories are truly heartwarming. pic.twitter.com/v6Bu13PV0k

— SPAG, A FINN Partners Company (@SPAGAsia) October 11, 2023

Kaizzen asks what makes you happy?

Kaizzen put out a simple post asking their employees what makes them happy at work

On #WorldMentalHealthDay, let us know what keeps your mind in a happy space at the workplace. Is it that 'good job' pat on the back from team leader or delivering a project within a deadline?
Let us know in the comments below.#Kaizzen pic.twitter.com/x11dsKBawn

— Kaizzen (@KaizzenComm) October 10, 2023

Corporate Communicators say mental health is a human right 

Mental health has become more important than ever.

Bhaskar Majumdar head – of marketing communications, CSR and digital, at engineering consulting firm Egis – India and South Asia says his firm is deeply committed to the mental well-being and wellness of its employees.

Majumdar adds that "The theme of "Mental Health is a Universal Human Right" aligns with Egis' core values. At Egis, we believe that mental health is a basic human right that goes beyond borders. We strive to ensure that all our employees receive the best possible mental health care, which includes protection from mental health risks, accessible and quality care, and support for inclusivity and independence within the community."