Kaizzen Care, a social initiative by Kaizzen, a leading integrated communications firm), partnered with the MOHAN Foundation to organize an organ donation awareness campaign.
Over 150 employees of Kaizzen joined the session, actively engaging in the discussion and gaining valuable insights. Throughout the month, the campaign aims to motivate the clients, communication fraternity, key stakeholders, employees, friends and families about the life-saving impact of organ donation and encourage them to pledge to the cause.
Sharing his thoughts, Vineet Handa, founder and CEO of Kaizzen said, "Donating an organ is a selfless and noble deed. The gift of life is a priceless present that you can bestow upon anyone. It is an opportunity to live on in the cherished memories and warm smiles of those whose lives your singular act can transform, even after you have departed to the heavenly abode. There could not be any greater joy than this.".
India has one of the world’s lowest rates of organ donation worldwide, standing at approximately 0.52 per million population. Consequently, the demand for organ donation surpasses its supply. Apart from a lack of awareness, factors like cultural beliefs, inadequate infrastructure, collection issues, and transportation difficulties contribute to the low rates of organ donation in India.
Underlying the importance of organ donation, Pallavi Kumar, executive director of MOHAN Foundation said, "Considering the size of India's population, the number of people opting for organ donation is significantly low."
"There is a need to raise awareness regarding organ donations to motivate them to participate in this noble cause. "
"We can achieve success only by fostering positive communication and engagement. Together, let us strive to make a difference and save precious lives,” she added.