I recently caught up with Paul Wooding, managing director of technology at the Red Consultancy in London to discuss whether PR buyers want to pay for doers or thinkers.
To their great credit PR agencies have evolved a lot in recent years. PR has always been a very broad sector and sometimes the objective of your PR might be to improve your reputation and on other occasions you're trying to sell stuff.
Within this context PR professionals can find themselves doing quite different things – so do the PR buyers want PR thinkers or PR doers?
PRmoment Health and Wellness Comms Awards 2025
PRmoment India Health and Wellness Communications Awards 2025 (APAC) is back. Early bird is May 15th, 2025.
AwardsIf you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
We have four email alerts in total - covering ESG, PR news, events and awards. Enter your email address below to find out more: