Google and Shopper Science studied 5000 shoppers to find out how they go from undecided to decided.
The results have been coined the ‘Zero Moment of Truth’ – the point where marketers need to connect with their consumers.
PRmoment India Awards 2027
The PRmoment India Awards, in association with headline sponsor Adfactors PR, celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the Indian PR and Communications sector.
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