Google and Shopper Science studied 5000 shoppers to find out how they go from undecided to decided.
The results have been coined the ‘Zero Moment of Truth’ – the point where marketers need to connect with their consumers.
PRmoment Health and Wellness Comms Awards 2025
PRmoment India Health and Wellness Communications Awards 2025 (APAC) is back. Early bird is May 15th, 2025.
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