Can boring organisations make a viral video? Asks Olivia Manders
• Opinion
People have been sounding the death knell for PR for too long says Kantar Media’s Walter Patanella
• Opinion
The five biggest bull shitters of social media measurements
• Opinion
Paresh Chaudhry on his experiences as a Cannes Lions 2015 PR jury member
• Opinion
Why introverts make great PROs
• Opinion
Can Nestle turn around the Maggi crisis?
• Opinion
How you can future-proof your brand with the right influencer strategy
• Opinion
Modi, Manchester and sex positions tops Indian interests online
• Opinion
How technology can make your PR world more efficient
• Opinion
The perils of online branding from Subhash Pais
• Opinion