Do you harness the power of negative thinking in PR?

I am fed up with people telling me to count my blessings, I reckon being pessimistic is far more productive.

Here's why I encourage you to join the dark side:

1. Anger is a powerful emotion, especially on the streets of Gurgaon.

And so is revenge. There are huge opportunities to use these attributes in PR.

2. Being grumpy can be funny.

For me this is often a case of self-amusement but all the same….

3. Assume you will be stuck in a jam if it rains for 2 seconds.

Plan for the worse and your day can only get better.

4. People may become scared of you.

So they won’t ask you to do all the shit jobs.

5. If you’re negative people tend to expect less of you. Channel your favourite Madhur Bhandarkar, Anurag Kashyap movie characters.

So you can get away with more!

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