PR Grouch: PR things that make you smile, even though they shouldn’t

I have just heard that the new agency our ex-client has appointed is doing a rubbish job and has created a campaign that has bombed. That really cheered me up.

Here are other events that may bring a smile to your face, although you know they really shouldn’t:

1. The nightmare boss you had that once made your life a misery has been fired. And they don’t want him to hang around for the notice period.

2A trade magazine whose journalists are always insufferably rude has folded. Let’s see how their attitude changes now!

3. Your biggest rival in business is having to announce cutbacks. Oh dear …

4. That full-of-themself celebrity who always refused to give interviews is now being interviewed against their will. By the police. I can think of several Bollywood stars who fit this profile.

5. You run into an ex-colleague who landed the dream job you were after. And they have got horribly fat.

6. Your ex-wife’s new husband is poorer, shorter, balder and much less charming than you (so you hear). Although, that does beg the slightly uncomfortable question – what has he got that you haven’t?

7. You go into a pitch and catch your potentially new client having a laugh about the “ridiculous” people who pitched just before you. That's a shame.

8. You go to a party with a friend from school and one tactless guest keeps going on about how they can’t believe you were in the same year. Apparently you look so much younger.