PR Grouch: Who are the five worst PR clients?

All clients are a challenge, and some are plain impossible. However, I thank my stars there are some brands I don’t have to deal with. So until things get really difficult, or the wife gets a DLF emporio habit, here are a few brands that I hope I won’t ever have to work for.

  1. The BJP. For the last one year you got through the day knowing Modi and his 56-inch chest is between you and bad PR. And then one day – the Sangh Parivar speaks up. Suddenly the crazies are mainstream! That’s one tough sell, even if you are Sambit Patra.
  2. Weight loss clinics. Trying to make shady weight loss “ therapies” , look good is just plain impossible.
  3. Loan recovery companies. Enough said. Plenty of headlines though!
  4. NAFED. I'm just not sure what I could say!
  5. Telecom operators. No matter how hard you try – you will never be loved.

However, if there are any champagne and fine-dining businesses looking for an enthusiastic champion out there, I’m their man!

If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.

Upcoming events:

ESG Awards