PR Insight 2 minute read
Twice a month, PRmoment will showcase tools across the PR & marketing eco-system reviewed by Jai Bahal, founder NAVIC Learn. This 1 Minute Marketing column, hopefully, will help make the communicators' job just a little bit easier. This week's column takes a look at writing and editing tool, Hemingway Editor.
This week’s tool: Hemingway Editor
Subject: Writing & Editing
It happens often.
“I need to get this article proofread and the account director is off for a meeting. Although I’m pretty certain it's good to go, I need to be clear once”
In our business of storytelling, writing is at the core of every communication. Our industry depends on good writers like an 18 year old depends on Instagram for news.
With free tools like Grammarly and AIWriter, writing has never been more easy to get into. Today, though, let’s talk about one of the most requested tasks from managers. Hygiene checks and proofreading. Not a very sexy topic :/ – but essential to everything we do.
Inspired by the famous author’s finesse and structured approach to writing, this neat little free tool has improved this columnists writing, structuring and grammar by a more than significant measure.
Very basically, it allows users to either start writing and editing or plonk down your piece and edit it with some very simple yet clever recommendations.
In a nutshell, the free version gives you 3 interesting insights:
1. Quick reference statistics:
Incredibly useful to writers who do it professionally – a live ticker for reading time, number of words, paragraphs and an aggregate readability score is a huge help. It allows the writer to set goals, edit on the fly and keep things simple.
2. Guided recommendations
In the edit mode, recommendations on sentence formation help a lot. (I really didn’t know using a lot of adverbs makes you sound weak). It also recommends changes to sentences like this one which are longer than required and deserve some trimming.
1 minute process
1. Visit Hemingway (They also have a desktop app)
2. Use either write or edit mode on the top right toggle
3. Write your piece from scratch or import one you’ve already written
4. Based on the recommendations provided, keep modding based on your style.
5. This tool needs a bit of practice to get right – so use it more than 3 times in a week to make the most out of it.
Stay curious. Stay Secure.
See you next time.
Jai Bahal, is founder of NAVICLearn and aims to educate, inform and train students, professionals and entrepreneurs about the future of marketing & communications.