WordsWork, unveiled its new brand identity, created in collaboration with acclaimed designer Aaquib Wani, as the agency embarks on its next phase of growth. The refreshed visual language reflects the evolution of the communications consultancy, which has spent over 18 years shaping conversations and building reputations across the worlds of sport, brands and public diplomacy.
Wani has also designed the Indian cricket teams' ( men and women) match kits in collaboration with Adidas.
Commenting on the rebrand, Neha Mathur Rastogi, founder, WordsWork, said, "WordsWork’s new identity reflects who we are today and where we are headed. While our business has evolved alongside the industries we serve, our commitment to impactful storytelling, strong relationships and excellence remains unchanged. The rebrand captures our ambition to grow into a bolder and more innovative identity."
The refreshed identity reflects not only the agency's evolution but also the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility.
Created by acclaimed creative director Aaquib Wani, the new identity is inspired by the agency's three core pillars - Sports, Brands and Public Diplomacy. Three precise lines tilt into motion before converging into a distinctive ‘W’, capturing the energy, intent and momentum that define the agency's work while reflecting its premium positioning and authority in the industry.
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