Adfactors PR, India’s largest public relations consulting firm, today announced the launch of its social impact practice, a specialist offering aimed at the evolving sustainable development ecosystem, encompassing businesses, charitable trusts and foundations, along with NGOs and governments.
Commenting on the launch, Madan Bahal, co-founder and managing director, Adfactors PR, said, “There is a growing need for counsel for strengthening corporate actions, behaviour and narratives and align those to societal expectations in the post-pandemic world. Our 'Social Impact Practice' is designed to provide market-leading competence in these critical areas of work. With this practice, we shall serve the entire ecosystem – comprising businesses, non-governmental and governmental institutions.”
Led by Nikhil Dey, the new practice includes seasoned professionals from the development sector such as Amit Pandey, Satabdi Sengupta, Pooja Jethwani, Smita Pendharkar and Naman Khanijou. The consulting team brings together experience and expertise in social impact communication and advocacy, ESG and public policy consulting as well as support for amplifying government and public sector programmes.
To begin with, the practice will have five key service offerings – ESG & CSR advisory, development ecosystem audit, advocacy for development, communication for development and NGO capacity building in crucial areas.
About the relevance of a social impact practice in a PR firm’s offering, Nikhil Dey, executive director, Adfactors PR, said, “In a post-Covid world, there is a renewed commitment amongst stakeholders to drive purpose-led work. Businesses also realise their growth is increasingly linked to responsible and sustainable behaviour. Public relations has always been about doing good and then getting credit for it. We are very confident that this practice will add immense value to our clients in particular, and the development sector at large.”
Rising investor, employee and consumer expectations, combined with emerging policy frameworks, are driving the need to align business goals to meet the country’s sustainable developmental needs.