Adfactors PR to handle Maharashtra government backed first India Fintech Festival

Adfactors PR, India’s largest public relations consultancy, has won the mandate for India Fintech Festival (IFF) – a fintech festival that is backed by the Government of Maharashtra.

IFF is expecting participation from an estimated 5,000 delegates from over 25 countries comprising 500 fintech startups, regulators, key financial institutions, tech companies, government officials, industry bodies, students, and corporates. 

IFF is a collaboration of the Maharashtra government-supported Mumbai Fintech Hub (MFH) and  FinTech Convergence Council (FCC-set up by the Internet and Mobile Association of India).

FCC Chairman Navin Surya said, “We are pleased to partner Adfactors PR. Together, we will devise the communications strategy for IFF, showcase new opportunities in the fintech industry, and make the event engaging and relevant to all our stakeholders.”

“Adfactors PR’s expertise and deep understanding of the fintech industry makes the consultancy an excellent partner for this mega event,” Suniti Nanda, Fintech Officer, Government of Maharashtra, said.

Adfactors PR co-founder and managing director Madan Bahal said, “The opportunity to work for a marquee fintech event such as IFF presents an exciting opportunity for us. The mandate, which comes at a time when the Indian fintech market is expected to touch $31 billion in 2020, will deepen our learnings and leadership in the world’s third-largest fintech ecosystem. We look forward to serving the communications needs of fintech companies in their evolution journey and add value to a rapidly transforming industry.”

India Fintech Festival is supported by Digital India, Ministry of Electronics and Information technology, NITI Aayog, National Payments Corporation of India, Invest India, World Bank, UN Capital Development Fund, and industry partners such as FICCI and NASSCOM.