The world's 8 largest auto firm in the world and an iconic presence in India at one time in the form of Mumbai taxis, Fiat Chrysler Automobiles (FCA), has signed on Pitchfork Partners Strategic Consulting LLP to advise on its' communication initiatives in India.
According to moneycontrol.com, Fiat Chrysler is set to roll out a compact sports utility vehicle and a mid-size SUV by 2022. The firm's Jeep Compass ( FCA owns the Jeep brand), has been talked about as a success in India.
Rahul Pansare, head, marketing communications & PR, FCA India Automobiles Private Limited, said: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. We wanted a fresh perspective to connect our brand to current and new customers. We see a huge opportunity and believe that Pitchfork has the depth to partner with us to achieve this goal.”
Jaideep Shergill, co-founder, Pitchfork Partners, added: “The automobile sector in India is at an exciting stage. We are thrilled to work with this iconic brand. We understand how it communicates and we look forward to this association.”
Pitchfork Partners will be in charge of communication strategies for all verticals of the automobile major across India. The consultancy will support FCA with strategic direction and analytics to aid its growth, leading to successful outcomes.