As we near the beginning of the Lok Sabha elections everyone is watching, eager to know who India will choose, and what that choice may mean for India’s future.

MSLGROUP has provided a ‘primer’ of the Lok Sabha elections, as part of their ‘Voice of India 2014’ initiative, providing a breakdown of the elections including who’s involved and in a bid to explain all that is at stake.

The elections will begin on Monday 7th April and here is MSLGROUP's full document.