Archetype India announces a slew of wins in the first half of the year

Archetype India added several mandates across diverse sectors, to its client portfolio over the last couple of months. 

Archetype won mandates in the SaaS segment including, Milestone Systems - a  open platform video management software and technology; Commvault – a global data management and data protection firm and Eka Software Solutions - that provides, cloud driven solutions for digital transformation.

As the travel and tourism industry recovers from the impact of COVID-19, APAC’s leading digital travel platform, Agoda, has assigned communication and influencer management responsibilities to Archetype in India.

Additionally, The Global Indian International School (GIIS) has entrusted Archetype India with PR responsibilities for their Noida and Bangalore campuses. 

Sunayna Malik, SVP & managing director, Archetype India commented, “I’m delighted at the recent significant wins we have made and welcome our new clients to the Archetype fold. The India business is growing well despite COVID-led challenges & constraints and our continued ability to strengthen our presence across the technology and education sectors is very gratifying.”

Archetype has been operating in India for over two decades now and was well recognised as Text100. Part of the Next Fifteen group of companies, Text100 merged with its sister concern Bite Communications a few years ago and the rebranded new entity is now known as Archetype.