Art-e Mediatech bags creative and digital mandate for blue collar recruitment marketplace Vahan.ai

Arte Mediatech, one of India’s leading creative media and MarTech agencies, has secured a comprehensive creative and digital mandate for Vahan, an AI-powered recruitment marketplace in India helping 300 Mn blue-collar workforce.

Arte Mediatech will handle duties including creative planning and end-to-end digital marketing strategy, managing the presence of Vahan across digital platforms for engaging with both job seekers and employer partners.

Commenting on the partnership, Saurabh Dubey, head of growth and partnerships, Vahan, said, “As we continue to scale our platform and expand our reach, building a stronger and more consistent brand narrative becomes important. Arte Mediatech’s understanding of digital ecosystems and content-led storytelling aligns with what we are looking to achieve in this phase of growth.”

By utilising machine learning-based technology and eliminating exploitative middlemen, Vahan reduces worker attrition, helping to increase overall worker productivity levels. It also helps to improve supply even in stressed markets, lowering turnaround times by over 20%, resulting in faster onboarding during peak season.

Speaking on the collaboration with Vahan, Rohit Sakunia, co-founder of Arte Mediatech, shared, “Vahan is building a category that is both large and deeply relevant to India’s workforce. Our focus will be on simplifying this story and bringing out the impact of its platform through consistent and insight-led creative and digital interventions. We look forward to working closely with the Vahan team to scale this narrative across audiences.”