As G B-M turns 25, founder Prema Sagar recalls how Genesis PR first met Burson-Marsteller
PR News
Paarul Chand
As Genesis Burson-Marsteller entered its 25th year, founder and industry veteran, Prema Sagar recounts the matchmaking between Genesis PR and Burson-Marsteller. Listen in to find out who and why raised the question of a 100% acquisition of Genesis PR: