PR News 3 minute read
The All Indians Matter podcast, hosted by veteran journalist Ashraf Engineer and managed by IdeaBrew Studios, will publish its 100th episode on September 4, 2021. The podcast, launched on Independence Day Eve last year, publishes two episodes a week – a conversation with an expert on an issue on Wednesdays and solo commentary by Engineer on Saturdays.
The podcast is a digital home for conversations with and about India on issues that truly matter.
The 100th episode is a special one. As the country goes through profound political and social changes, what are common Indians thinking? What do they want from the next decade and what keeps them up at night? Episode 100 is a conversation around these questions with people that common Indians can identify with – senior journalist Aarefa Johari, development sector professional and education equity worker Malvika Agarwal, and financial markets veteran Himanshu Vyas.
The conversation covers a wide range of topics that dominate the minds of common Indians: the worrying employment situation, social fissures, hyper nationalism, the economy, how India will negotiate a post-COVID world, to name a few.
Over the past year, the podcast has covered a variety of issues, from climate change to content laws and from the new farm laws to the worrying incidents of police torture. It has had a range of guests, from world renowned economist Jean Dreze to poet-lyricist Hussain Haidry and from social activist Harsh Mander to acid attack victim Daulat Khan.
There was also a special six-part series on Mahatma Gandhi’s assassination: the conspiracy, the people behind it, the political impact and why the Father of the Nation is relevant today. It comprised a series of conversations with Tushar Gandhi, great grandson of the Mahatma, Gandhi scholar, author and peace activist.
The podcast has built an audience not just across India but also globally, with people listening in from countries as distant and varied as the US, the UK, the UAE, Russia, France, Brazil and even Burkina Faso.
“In today’s times, audiences need a sane, clear voice that explains how national issues affect their lives every day. For instance, if the GDP-to-government debt ratio is high, how does it affect the common man’s budget? Or, if new farm laws are passed, what does it mean for prices of essentials and food security? People need clarity, someone to make sense of events for them. Unburdened by the organisational priorities of large media houses, independent media is uniquely placed to do this. The success of the All Indians Matter podcast is testimony to this,” said Engineer.
Aditya Kuber, co-founder of IdeaBrew Studios, which manages 86 shows now, said: “All Indians Matter was the first of our podcasts to go live. We believe strongly in the concept. It now has a dedicated and growing audience, which only underscores how much the demand for high-quality news-related content is expanding. It is attracting significant advertiser interest too. It’s a matter of pride that the podcast is 100 episodes old and we look forward to the next 100.”