Ashwin Bajaj joins Adfactors PR, firm to expand and deepen capital markets offering

Ashwin Bajaj, former head of investor relations for Adani Group’s energy companies, and earlier, Vedanta Resources plc and Vedanta Limited, has joined Adfactors PR as senior vice-president, 'IPOs and Transactions'. 

He will be based out of the firm’s mumbai office.

 Bajaj’s national role will focus on delivering C-suite counsel and engagement in the context of financial transactions and services, drawing on his global experience in leadership roles in investor relations and financial communications. 

A statement by Adfactors PR said that the appointment reflects Adfactors PR’s increasing board-level commitments to clients.

“I am excited to join Adfactors PR, India’s largest public relations firm. As Indian capital markets get deeper and more globalised, I expect to work with clients as they raise capital and go through transactions, to grow and evolve. Companies can optimise their cost of capital when they develop trust and transparency with the capital markets. I look forward to working with companies on their strategic investor relations programmes, and apply my global experience in the field,” Bajaj said.

Adfactors PR co-founder and managing director Madan Bahal said, “We are proud to have someone of Mr. Bajaj's calibre joining us. We are expanding and deepening our capital market offering across the value chain – from positioning and preparing a large number of companies which are planning to tap the capital market, to serving companies’ post-IPO investor communication needs in the domestic and international markets.”

During his career, Bajaj has been responsible for equity and credit investor relations, and has been closely involved in strategic transactions over the years, including international bond issuances, transactions requiring minority shareholder approvals, and mergers and acquisitions.

Before joining Vedanta in 2009, Mr. Bajaj was based in New York, where he worked for General Motors in their treasurer’s office, and for GMAC financial services (now Ally Financial), one of the world’s largest auto and mortgage finance companies.

 Bajaj holds an MBA from The Fuqua School of Business, Duke University and a Bachelor’s Degree in strategy and finance from The Wharton School, University of Pennsylvania.