BCW India Group, and CSR firm WhiteKettle Consulting, today announced the launch of CSP+, a new offering for companies to integrate purpose.

“Purpose goes beyond the mandated two percent CSR spends,” said Rama Iyer, founder, WhiteKettle. “It spans and unites all of the stakeholders of a company. The CSP+ framework supports organizations with strategies and interventions no matter where they are in their purpose journey, whether they are just starting out or looking to scale up their impact.”

“Purpose helps align an organization’s values and strategy to a shared vision. With CSP+, we give our clients a framework to move people with their purpose and encourage them to think differently", said Deepshikha Dharmaraj, chief executive officer, BCW India Group