PR News 1 minute read
Blue Lotus Communications has acquired seven key retainer accounts won in multi-agency pitches after Unlock 4 began in August 2020. A part of the Comniscient Group, its sister-concern TRA Research also has been publishing TRA’s Brand Trust Report annually for the last ten years.
The newly signed accounts include investor relations and PR mandates for Garware Polyester – a world-leader in polyester films, Della by Jimmy Mistry – a unique luxury brand, SIRO Clinpharm – India’s earliest CRO, Nutrify India – an nutraceuticals ideas-to-commercialization platform, Network Advertising – a 25-year-old full-service advertising agency, Esthetic Clinics, and Wellnessta.
Chandramouli, CEO, Blue Lotus Communications, who has been at the helm of the PR agency since inception said, "We believe that PR is primarily a trust-building communication tool, and organizations are looking for a specialist agency like ours which uses a unique and proprietary 'Brand Trust Matrix' to bring science to public relations. As a group we have been measuring Brand Trust across India for 10-years, published in TRA’s Brand Trust Report. Blue Lotus uses the same science to deliver focused trust building messages for our clients."
“Covid-19 and the associated lockdown has changed the priorities of businesses. Clients want personalized solutions with deep engagement of the agency top-management. We are bagging client mandates in pitches against the large ones because clients now choose their agency extremely carefully and want PR-agency top-management counsel.” added Chandramouli.