PR News 1 minute read
Trust in business remains highest in India at 79%, according to Edelman’s 2014 Trust Barometer.
The research has found that trust in NGO’s is also high at 75%, an increase from 69% in 2013.
However India has shown a lack of trust in the media at 71% and even more so in the Government at 53%. As well as trust in CEOs (78%) and Boards of Directors (76%) being higher than Government regulators at 65%.
The Trust Barometer did reveal a positive finding for overall trust, with 82% of Indians trusting Indian companies.
Robert Holdheim, CEO, South Asia, Middle East and Africa, Edelman said, “India is one of the few countries that trusts business the most, which is not only indicative of the success that business has had in terms of creating economic opportunities, but also the low expectations that Indians have from the Government to make any decisions for socio-economic development. The high trust in business implies that there are higher expectations from business now.
Although from a global perspective trust was low at only 35%, the second to last, only higher than Mexico. This stemmed from an average of 20-30% trust in Indian companies, and India as an option for business investment, from developed countries such as the United States and the United Kingdom.