ConceptBIU (Business Intelligence Unit), a media monitoring and PR analytics and measurement service provider announces the launch of JournoLIST – that will allow both corporate communication Desks and PR firm to conduct 'Journalist Relationship Management' (JRM).
Using a SaaS model,high-end data security and unlimited archiving facility, JournoLIST provides access to more than 7000+ journalist database from different media genre, beats, and mediums.
Ankoor Choudharri, CEO, Concept BIU says, “Brand Relationship across stakeholders and target audiences has become a science and requires intelligent technology intervention. For the world of PR and corporate communications, journalists across media platforms are a very important target audiences. JournoLIST will make the lives of PR and communication professionals easier and help them keep abreast with the fast changing media Industry.
JournoLIST also suggests new journalist entrant as well as helps store media lists in one place. Reports on bouncing back of emails, quantitative analysis of press release issued are also some of the added features of this tool.