Edelman, a leading global communications marketing firm, has appointed Shane Jacob as head of its Bengaluru office. Jacob will lead a strong 65-member team that is currently leading national programs for Reputation and Brand clients in Bengaluru.
“Bengaluru remains core to our India operations with several leading corporate, technology, consumer and start-up clients centrally managed from there. Shane’s understanding and knowledge of the market, his experience in leading national teams and his ability to drive integrated campaigns will provide a further impetus to our clients and teams,” said Bhavna Jagtiani, national director of operations & head of the western region, Edelman India. “We see ourselves well-positioned to drive our communications marketing ambition under Shane’s leadership.”
Jacob comes with over 13 years of experience, managing communication campaigns for several multi-national companies and start-ups. Prior to joining Edelman, Shane was leading the consumer technology business at The PRactice driving communications programs for brands such as Microsoft, REVA, HP, BIAL and SanDisk among others. During the 11-year stint with The PRactice, Jacob also set-up and led the firm’s digital business.
Commenting on his appointment, Shane Jacob said, “It is great to be part of the Edelman India team and join an organization that has some of the brightest talent in India and that has delivered strong integrated work. I look forward to further strengthening our offerings and impact across our reputation and brand clients in Bengaluru.”
Jacob has been instrumental in building and promoting industry talent in his role as the Chairperson of Public Relations Consultants Association of India (PRCAI) for the Southern region.