Elite Marque Public Relations has bagged the PR mandate of American consumer goods maker Westinghouse, for India.
With this mandate, the agency will be managing all the media duties of the brand, its strategic PR and advocacy, product publicity, influencer engagement activities and reputation management in India. The services will be executed from the agency’s New Delhi office.
Recently Westinghouse has recently launched a smart TV in India and has entered into an exclusive brand licensee agreement with Indian TV manufacturer Super Plastronics (SPPL) to make it.
Commenting on the announcement of the strategic agreement, Pallavi Singh, vice president, Super Plastronics PVT LTD (SPPL), an exclusive brand licensee of WestinghouseTV in India said “Our prior collaboration with the agency for our other brand has led us to assign them the PR mandate of Westinghouse. We truly believe that the team can help us gain the much-required momentum for Westinghouse.”
Commenting on the win, Rajat Grover, founder and CEO, Elite Marque Public Relations said “We are incredibly excited for the opportunity to collaboratively work with the credible and trusted American brand in a global market.”