First Partners Communications has won the Public Relations mandate for Dr. Oetker in India. The mandate was awarded after a multi-agency pitching process. The PR mandate extends over digital and traditional media domains along withinfluencer and stakeholder programs to help crystallize the corporate and brand initiatives of Dr. Oetker and its sub-brand FunFoods.

On the appointment, Devarshy R. Ganguly, VP- marketing, Dr. Oetker India said, “As the leading brand in western comfort food category in India, we were looking for a communications team that shares our enthusiasm and zeal to grow the category. We found that in First Partners and are happy to bring them on board as our communications partner.”

Speaking on the appointment, Atul Ahluwalia, founding partner, First Partners, said “FunFoods by Dr. Oetker is a household brand in India and it is necessary to build and extend this connect with audiences in the new, young and innovative India."