Gaurav Sinha, has replaced Metabelle Lobo, as the head of Press for Audi in India. Sinha, who has worked with Audi since 2008, will take over his new charge from March 1, 2016. Starting his career as an intern with 'Pioneer' in New Delhi, Sinha has 14 years of communication experience including a stint at Integral PR.

Sinha's team was also voted as the best PR and communications team by NDTV Car & Bike show in 2014.

Earlier this week, Audi India head, Joe King made a pre-budget plea for cuts in excise duty on cars and SUVs to spur customer demand.