Grey Cell Public Relations, has decided to pay back to its team members 100% of the salary cuts the firm had to make under the pandemic-induced duress. 

As with all businesses, Grey Cell PR too had reeled under the negative domino effect of the pandemic with reduced business opportunities, but "We never even considered laying people off; instead to tide over the bad time we requested our team to take a salary cut for a brief period," says Madhukar Kumar, founder Grey Cell Communications.

"With improving business scenario, we are once again on a fast growth trajectory; we have already on-boarded a number of new clients. So, now with better times, it becomes our moral duty to pay back to our people, and we are doing so." Madhukar further added.

The firm will initiate the payback process in the next few days; however, it will apply to only those team members who are still on the rolls of the firm.