Health-tech startup ‘SynPhNe’ appoints SPAG for its IMC mandate

Health-tech startup SynPhNe (Synergistic Physio Neuro platform) has mandated SPAG to manage its integrated communications mandate in India. The company offers wearable devices that guide stroke survivors through rehabilitation exercises that enable daily living functionality.

According to the National Centre for Biotechnology Information stroke is one of the leading causes of death and disability in India. This combined with the high incidence of diabetes makes India particularly vulnerable. 

The communication mandate comprises of corporate reputation management and raising awareness about post-stroke rehabilitation amongst patients. Stroke rehabilitation is not well developed in India due to lack of trained personnel. 

Commenting on the appointment, Abhijeet Pandit, Director & CEO, SynPhNe India Pvt. Ltd. said, “At SynPhNe our ultimate goal is to improve functional independence in individuals with physical disabilities resulting from stroke, traumatic brain injury, cerebral palsy & learning disabilities in children. After a rigorous selection process, we are pleased to partner with SPAG, who bring an in-depth understanding of healthcare communications and real insights to the table.”

With this new win, SPAG aims to strengthen its client portfolio in the health-tech startup ecosystem.

Aman Gupta, managing partner, SPAG said, “Technology has immense potential to improve patient’s health and have a positive impact on their quality of life. Drawing on our capabilities in the healthcare domain, we aim to drive business outcomes for SynPhNe.”

SPAG plans to continue targeting the healthcare technology segment, across South East Asia.